Terms Of Service
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Terms Of Service
Ralph Waldo Emerson
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Wherever you go, there are three icons that everyone knows: Jesus Christ, Pele and Coca-Cola.
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'
What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke. Liz Taylor drinks Coke, and just think, you can drink Coke, too.
Coca-Cola is an American icon.
I'm still living the life where you get home and open the fridge and there's half a pot of yogurt and a half a can of flat Coca-Cola.
Every successful businessman will have experienced set-backs and failures - they're lying if they say they haven't. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind - the product wasn't distinct enough from Coca-Cola.
I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.
I did all kinds of things as a young person to try to make money. I had a chicken operation - I sold chickens. I can remember going to high school football games as a ten-year-old and gathering Coca-Cola bottles, 'cause you'd turn them in and get a nickel. I wanted not to remain idle.
The model of Coca-Cola is local, whether it's investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works.
I like to do special things for people. Any time someone has a birthday, I make them a really special cake that they all seem to love - it's a Coca-Cola cake.
When I was an orphan, I was the richest kid at the orphanage because everyone else was complaining about not having anything. But when I discovered that you could get two cents for a Coca-Cola bottle, I would follow people around who were drinking it and ask them if they were almost through with it.
American society to me and my brother was thrilling because, first of all, the food made noise. We were so excited about Rice Krispies and Coca-Cola. We had only silent food in our country, and we loved listening to our lunch and breakfast.
There are things in American culture that want to wipe the class distinction. Blue jeans. Ready-made clothes. Coca-Cola.
If only Coca-Cola had had the kind of message to accompany its addictive deliciousness that Fox News has, we'd all be speaking Cokelish today.
There are good examples of companies - Coca-Cola is one - that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come.
When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.
Luxury is not a $4,000 T-shirt - that's just an expensive item, the same as if a can of Coca-Cola cost $5,000.
I rinse my hair with Coca-Cola sometimes. I don't like my hair when it's washed - it's fine and limp - but Coca-Cola makes it tousled, like I've gone through the Amazon or something.
I don't need to know how they make Coca-Cola. I think it tastes just fine not knowing what the ingredients are. I think there are some things that should be kept secret.
'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste buds enough to be alluring but don't have a distinct, overriding single flavor that tells the brain to stop eating.
I first fell in love with comedy when I'd visit my granny as a kid. Trips to her house meant staying up late drinking Coca-Cola and watching 'Saturday Night Live'.
I like the ironic pomposity of a stand-up comedian. Like all those comedians thinking they can bring down Coca-Cola. They forget to be funny.
Exxon, Coca-Cola, BHP Billiton and News Corporation have much more say in organising the global agenda than the planet's 5 billion mature-age voters without a ballot box.
People equate patents with secrecy, that secrecy is what patents were designed to overcome. That's why the formula for Coca-Cola was never patented. They kept it as a trade secret, and they've outlasted patent laws by 80 years or more.
In a way, I was spoon-fed, if you will, a career. It was fully manufactured by a studio that believed that they could put me on their posters and turn me into their bottle of Coca-Cola, their product.
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