Terms Of Service
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Terms Of Service
Martin Luther King, Jr.
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We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.
A BMW can't take you as far as a diploma.
If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.
Now, if someone wants to spit on me, I just roll up the window of my BMW 540i.
The moment I say I'm going into scooters, they say, 'You're crazy.' Six months later, when BMW comes out with an electric scooter, it's fine. But when Anand does it, because he's some small guy in India, it's not fine.
If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.
I don't understand people whose gratification is a BMW. You don't know what joy is until you see a kid who was tortured get adopted by a family.
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
In fact, I'd just like to own something. Everyone thinks I'm glamorous, rich and famous but all I've got is some recording equipment and a battered old BMW.
I'm glad to see that BMW is bringing an electric car to market. That's cool.
I've had people ask me in interviews what it's like to have money, but that's not how it is. I have a middle-class life. I have a room in London but not a house, nor a BMW.
I drive a BMW 1 series convertible. I love my Beamer.
My first job was in sixth grade, sweeping the clay tennis courts at the yacht club near my house, which I was not a member of. Always had to pay my own rent. But I don't really have any concept of how money works. I don't know how much things cost. Like a BMW. Or a quart of milk. It's embarrassing.
One of my first purchases after I signed to RCA was a BMW. I was driving on the highway, and I heard 'Don't' come on. It was a real moment.
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.
I had fantasies of being a European lawyer, but I quickly realised I probably just had fantasies of wearing a raincoat and carrying a briefcase and driving a BMW. I thought that would be cool.
I bought a lot of rubbish things that kids buy: skateboards and clothes and typical teenage stuff. And, as soon as I could, I wasted a lot of money on cars - BMW's mostly - for myself and my family.
I tend to do something for two years then move on to something new. Yoga, then biking, then weight lifting, then back to biking. The moment it feels like a rut, I switch and search for a new love. It's like having a midlife crisis, but without the new wife or cheesy BMW.
The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.
There may be little practical difference between a Ford Mondeo and a BMW three series, but in terms of perceptions of who you are and what you are, then they are worlds apart.
My first car was in 2006 when I got on my first TV show - a BMW 328i2 four-door sedan in slate grey. That was a great day, that was.
Be happy now. It's a great Western disease that we'll be happy in the future - when we get higher status or that BMW or that promotion or this project finished. Instead, be happy now.
Porsche and BMW drivers are arrogant.
It was an unbelievable experience! The brakes, the g-forces and the power of the engine are beyond description. Thanks to BMW and WilliamsF1 for giving me this chance to test. The test team looked after me brilliantly and I learnt plenty.
The hybrid I have now is one of the least expensive cars I've ever had. I had a BMW 318i convertible once, the ultimate driving machine.
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