When you write a business fable, people get caught up in the story and don't get judgmental about what you're teaching them. If you're teaching a bunch of concepts, people get skeptical and say, 'Where'd you get that research?' But if you tell them a story, they get caught up in it while they learn.

Ken Blanchard


Author Profession: Businessman
Nationality: American
Born: May 6, 1939


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