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Holiday Inn comes in at the bottom of the market, but they can't go upmarket except if they emulate the Four Seasons. So they can go up, but they have to emulate the people they're trying to compete against. They can't disrupt them, because there isn't anything about their model that is extendable upmarket.

Clayton M. Christensen

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Author Profession: Author
Nationality: American
Born: April 6, 1952

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