Cold weather probably played a bigger role in bringing back the hat, but sadly, the hat common to New Jersey guidos, South Carolina rednecks, Idaho potato farmers and Los Angeles gang bangers is the ubiquitous 'tractor hat,' which is derived from the cheap baseball style cap with the adjustable plastic tab.
Trust the young people; trust this generation's innovation. They're making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.