The only thing we know about the future is that it will be different.
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
There is nothing so useless as doing efficiently that which should not be done at all.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Rank does not confer privilege or give power. It imposes responsibility.
The best way to predict the future is to create it.
Efficiency is doing things right; effectiveness is doing the right things.
Management is doing things right; leadership is doing the right things.
Unless commitment is made, there are only promises and hopes... but no plans.
The most important thing in communication is hearing what isn't said.
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