There is nothing so useless as doing efficiently that which should not be done at all.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Unless commitment is made, there are only promises and hopes... but no plans.
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Efficiency is doing things right; effectiveness is doing the right things.
Rank does not confer privilege or give power. It imposes responsibility.
The best way to predict the future is to create it.
The most important thing in communication is hearing what isn't said.
Management is doing things right; leadership is doing the right things.
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