The purpose of a business is to create a customer.
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
The best way to predict the future is to create it.
Plans are only good intentions unless they immediately degenerate into hard work.
Rank does not confer privilege or give power. It imposes responsibility.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
The most important thing in communication is hearing what isn't said.
Management is doing things right; leadership is doing the right things.
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