True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.
If something is not good enough, stop doing it.
Good is the enemy of great.
I discovered at an early age that all I've ever wanted to do is design.
A small change at the beginning of the design process defines an entirely different product at the end.
The thing with focus is that it's not this thing you aspire to, like, 'Oh, on Monday I'm going to be focused.' It's every single minute: 'Why are we talking about this when we're supposed to be talking about this?'
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
The best ideas start as conversations.
The nature of having ideas and creativity is incredibly inspiring.
One person's car is another person's scenery.
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