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Sun Tzu Quotes

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Chinese - Philosopher Read full biography
If you know the enemy and know yourself you need not fear the results of a hundred battles.
Sun Tzu
You Yourself Fear Battles Enemy
Hence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt; if you know Heaven and you know Earth, you may make your victory complete.
Sun Tzu
You Yourself Victory Heaven
To fight and conquer in all our battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.
Sun Tzu
Fight Battles Conquer Excellence
He will win who knows when to fight and when not to fight.
Sun Tzu
Fight Will Win Who He
The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.
Sun Tzu
Art War Chance Enemy
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Quickness is the essence of the war.
Sun Tzu
War Essence Quickness
Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.
Sun Tzu
War Victory Battle Who
Thus, what is of supreme importance in war is to attack the enemy's strategy.
Sun Tzu
War Enemy Strategy Attack Thus
The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim.
Sun Tzu
Quality Decision Like Victim
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
Sun Tzu
Good Service Country Who
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To see victory only when it is within the ken of the common herd is not the acme of excellence.
Sun Tzu
Victory Excellence See Only
When envoys are sent with compliments in their mouths, it is a sign that the enemy wishes for a truce.
Sun Tzu
Enemy Wishes Compliments Sign
The art of war is of vital importance to the state. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
Sun Tzu
Life Death Art War
Now the reason the enlightened prince and the wise general conquer the enemy whenever they move and their achievements surpass those of ordinary men is foreknowledge.
Sun Tzu
Wise Men Conquer Enemy
A good commander is benevolent and unconcerned with fame.
Sun Tzu
Good Fame Commander Benevolent
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Sun Tzu
Victory Men Conquer See
There is no instance of a nation benefitting from prolonged warfare.
Sun Tzu
War Nation Warfare Instance
The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.
Sun Tzu
Good Opportunity Enemy Beyond
The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
Sun Tzu
Battle Temple Who General
Pretend inferiority and encourage his arrogance.
Sun Tzu
Arrogance Pretend Inferiority His
For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
Sun Tzu
Battles Skill Fighting Enemy
Of all those in the army close to the commander none is more intimate than the secret agent; of all rewards none more liberal than those given to secret agents; of all matters none is more confidential than those relating to secret operations.
Sun Tzu
Secret Army More Matters
It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used.
Sun Tzu
You Care Enemy Who
Secret operations are essential in war; upon them the army relies to make its every move.
Sun Tzu
War Secret Army Operations
If our soldiers are not overburdened with money, it is not because they have a distaste for riches; if their lives are not unduly long, it is not because they are disinclined to longevity.
Sun Tzu
Long Money Soldiers Longevity
If you are far from the enemy, make him believe you are near.
Sun Tzu
You Believe Enemy Far Make
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