I was very afraid of failure because if you fail at something you love, then you ruin what you love.

Kimbal Musk Quotes

South African - Businessman Born: September 20, 1972

Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. Kimbal Musk

Trust, Strong, Built

The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. Kimbal Musk

Want, Chicken, Other

I was very afraid of failure because if you fail at something you love, then you ruin what you love. Kimbal Musk

Love, Very, Then

For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. Kimbal Musk

Change, Chain, Figure

We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. Kimbal Musk

Planet, Want, About

The idea behind fast food is great - people want convenience. Kimbal Musk

Fast, Behind, Idea

People are overweight and starving at the same time. It's a tragedy for both the individual and society. Kimbal Musk

Society, Same, Starving

Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. Kimbal Musk

Small, Boulder, Francisco

The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it. Kimbal Musk

Grow, Away, Thousands

The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. Kimbal Musk

Problem, Industrial, Zero

Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. Kimbal Musk

Food never ends. It's one of the greatest things about working on food - we're always going to need food. Kimbal Musk

Always, Need, Going

Boulder should be next to the word 'community' in the dictionary. Kimbal Musk

Next, Boulder, Dictionary

My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. Kimbal Musk

Advice, Going, Some

If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland. Kimbal Musk

Language, Vegan, Joint

People love to interact in real time, whether it is with each other or with content. Kimbal Musk

Love, Other, Whether

The hard part about following your purpose is the distraction everyone pulls you toward. Kimbal Musk

Purpose, Distraction, Toward

We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys. Kimbal Musk

Want, Replace, Lower

Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments. Kimbal Musk

City, Memphis, Vibrant

Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did. Kimbal Musk

Part, Knew, Needed

Food is the new Internet. Kimbal Musk

Food, Internet, New

I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences. Kimbal Musk

Bad, New, Fortune

We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. Kimbal Musk

Problem, Growing, Been

The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. Kimbal Musk

Waste, Number, Actual

Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. Kimbal Musk

Planet, Be Real, Going

The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. Kimbal Musk

Mission, Everyone, Bringing

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