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Top 10 George Lois Quotes
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American
-
Artist
Born:
June 26
, 1931
These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.
George Lois
Boy
Celebrity
Us
Days
The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.
George Lois
Creativity
Photoshop
Everybody
Role
Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George Lois
Positive
Me
New
Moving
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
George Lois
Mind
Deep
Nervous
Nervous System
Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.
George Lois
Art
People
Mind
Challenge
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
George Lois
Myself
You
Problem
Solution
When you create advertising, always start with the words.
George Lois
You
Words
Start
Advertising
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George Lois
Design
Think
Down
Big
When I did 'Esquire,' I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson's lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture.
George Lois
War
Culture
Sitting
Feelings
If you think people are dumb, you'll spend a lifetime doing dumb work.
George Lois
Work
You
People
Think
Top 10
George Lois
Quotes
View the list
From the time I was three or four years old, I drew all the time. Drew all the time, every second.
George Lois
Time
Three
Old
Years
Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it.
George Lois
You
People
Great
Nothing
I look in the mirror, and I work with the brightest person I know.
George Lois
Work
Mirror
Look
Know
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
George Lois
Attitude
You
Words
Think
The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'
George Lois
Communication
Men
History
Art
I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect.
George Lois
Me
Respect
Broken
Drawing
Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth.
George Lois
Great
Arrogance
Everyone
More
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
George Lois
Change
Me
Car
Food
If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.
George Lois
Me
You
Great
Phone
The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous.
George Lois
People
Believe
Creative
Habit
The producers of 'Mad Men,' you know, think I hate their show, which is true.
George Lois
Men
You
Hate
Think
Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking.
George Lois
God
You
People
Creativity
A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
George Lois
Death
Change
You
Talent
There's no such thing as a cautious creative.
George Lois
Creative
Thing
Cautious
I've done truth to power all my life. It's got me into trouble, but who cares?
George Lois
Life
Me
Truth
My Life
If you work with convictions, people have got to listen to you.
George Lois
Work
You
People
Listen
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