Daniel J. Boorstin Quotes

American - Historian October 1, 1914 - February 28, 2004

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Daniel J. Boorstin

Personality Service Picture Design

I write to discover what I think. After all, the bars aren't open that early.

Daniel J. Boorstin

Think Early Open Discover Write

The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.

Daniel J. Boorstin

Wisdom Knowledge Ignorance Illusion

Education is learning what you didn't even know you didn't know.

Daniel J. Boorstin

Education Learning You Know

Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.

Daniel J. Boorstin

Technology Knowledge Drive Fun

As individuals and as a nation, we now suffer from social narcissism. The beloved Echo of our ancestors, the virgin America, has been abandoned. We have fallen in love with our own image, with images of our making, which turn out to be images of ourselves.

Daniel J. Boorstin

Love Nation America Own

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.

Daniel J. Boorstin

Knowledge Never Up Used

Nothing is really real unless it happens on television.

Daniel J. Boorstin

Television Nothing Real Happens

We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place.

Daniel J. Boorstin

Reality Place Our Suffer

Some are born great, some achieve greatness, and some hire public relations officers.

Daniel J. Boorstin

Great Greatness Born Achieve

Freedom means the opportunity to be what we never thought we would be.

Daniel J. Boorstin

Freedom Opportunity Thought Never

Human models are more vivid and more persuasive than explicit moral commands.

Daniel J. Boorstin

Moral Human More Than

As you make your bed, so you must lie in it.

Daniel J. Boorstin

Politics You Lie Bed

A sign of celebrity is that his name is often worth more than his services.

Daniel J. Boorstin

Name Worth Famous Celebrity

The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes 'sight-seeing.'

Daniel J. Boorstin

Travel Experience People Adventure

The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.

Daniel J. Boorstin

Life Courage Imagination Color

The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises.

Daniel J. Boorstin

Simple Experience World Important

A best-seller was a book which somehow sold well because it was selling well.

Daniel J. Boorstin

Book Well Selling Which

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

Daniel J. Boorstin

Power Advertising Literature Image

Reading is like the sex act - done privately, and often in bed.

Daniel J. Boorstin

Sex Reading Done Bed

The celebrity is a person who is known for his well-knownness.

Daniel J. Boorstin

Famous Person Celebrity Who

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

Daniel J. Boorstin

Good Fool Bad Hands

The world of crime is a last refuge of the authentic, uncorrupted, spontaneous event.

Daniel J. Boorstin

World Crime Event Last

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Daniel J. Boorstin

New Always Without Product

Time makes heroes but dissolves celebrities.

Daniel J. Boorstin

Time Heroes Makes Celebrities

A wonderful thing about a book, in contrast to a computer screen, is that you can take it to bed with you.

Daniel J. Boorstin

You Computers Book Bed

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