Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product. Ron Johnson
I don't think we can go back to the old days. But I think that what the government needs to do is it needs to make sure that the pricing is fair, that you don't have monopolies out there, so that people don't have a chance to compete fairly. Dan Glickman
You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window. Edgar Bronfman, Jr.
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough. Roy H. Williams
Investors covet past improvements but also always believe pricing unimaginable future creativity and efficiency gains is Pollyannaish. And they're always wrong. Bet on it. Kenneth Fisher