A reward or recompense; a prize to be won by being before another, or others, in a competition; reward or prize to be adjudged; a bounty; as, a premium for good behavior or scholarship, for discoveries, etc.
Something offered or given for the loan of money; bonus; -- sometimes synonymous with interest, but generally signifying a sum in addition to the capital.
A sum of money paid to underwriters for insurance, or for undertaking to indemnify for losses of any kind.
A sum in advance of, or in addition to, the nominal or par value of anything; as, gold was at a premium; he sold his stock at a premium.
I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium. Elon Musk
When I was a kid, phone calls were a premium commodity; only the very coolest kids had a phone line of their own, and long-distance phone calls were made after eleven, when the rates went down, unless you were flamboyant with your spending. Then phone calls became as cheap as dirt and as constant as rain, and I was on the phone all the time. Susan Orlean