The act of Preferring, or the state of being preferred; the setting of one thing before another; precedence; higher estimation; predilection; choice; also, the power or opportunity of choosing; as, to give him his preference.
That which is preferred; the object of choice or superior favor; as, which is your preference?
We may think there is willpower involved, but more likely... change is due to want power. Wanting the new addiction more than the old one. Wanting the new me in preference to the person I am now. George A. Sheehan
Of two pleasures, if there be one which all or almost all who have experience of both give a decided preference, irrespective of any feeling of moral obligation to prefer it, that is the more desirable pleasure. John Stuart Mill