Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. Simon Mainwaring
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. Simon Mainwaring
Team Obama continues to dominate new media, spending far more effort and money than Team Romney in targeted online youth outreach. Jennifer Granholm
Mr. Bean is essentially a child trapped in the body of a man. All cultures identify with children in a similar way, so he has this bizarre global outreach. Rowan Atkinson
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