Definition of Brand

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Definition of Brand

Brand

A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct.

A sword, so called from its glittering or flashing brightness.

A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; -- also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade; as, a good brand of flour.

A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma.

An instrument to brand with; a branding iron.

Any minute fungus which produces a burnt appearance in plants. The brands are of many species and several genera of the order Pucciniaei.

To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).

To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.

Fig.: To fix a mark of infamy, or a stigma, upon.

To mark or impress indelibly, as with a hot iron.

Related Definitions:

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Brand Quotations

Your premium brand had better be delivering something special, or it's not going to get the business.
Warren Buffett

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Peter Drucker

My greatest strength is common sense. I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate.
Katharine Hepburn

Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.
Noam Chomsky

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
Richard Branson

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
Richard Branson

Congratulations are in order for Woody Allen - he and Soon Yi have a brand new baby daughter. It's all part of Woody's plan to grow his own wives.
David Letterman

Brand Translations

brand in German is brand, brand-, mit seinem Zeichen versehen, Marke
brand in Italian is marchio
brand in Spanish is marca

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