The act attaching, or state of being attached; close adherence or affection; fidelity; regard; an/ passion of affection that binds a person; as, an attachment to a friend, or to a party.
That by which one thing is attached to another; connection; as, to cut the attachments of a muscle.
Something attached; some adjunct attached to an instrument, machine, or other object; as, a sewing machine attachment (i. e., a device attached to a sewing machine to enable it to do special work, as tucking, etc.).
A seizure or taking into custody by virtue of a legal process.
The writ or percept commanding such seizure or taking.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.' Nirmalya Kumar