William Bernbach Quotes

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William Bernbach Quotes
	Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. William Bernbach Vote on this Quote: Bad <---> Good
	Type: Businessman Quotes Category: American Businessman Quotes Year of Birth: 1911 Year of Death: 1982 Nationality: American Amazon: William Bernbach on Amazon	Related Authors: Bill Gates David Ogilvy Henry Ford Jim Rohn Bo Bennett James Cash Penney Lee Scott Mike May
More William Bernbach Quotations:

- A great ad campaign will... - Advertising doesn't create a... - Advertising is fundamentally persuasion... - Advertising isn't a science... - An idea can turn to... - Because an appeal makes... - Forget words like 'hard sell... - I warn you against believing... - If your advertising goes...	- In advertising not to be... - In communications, familiarity breeds... - In this very real world... - It is insight into human... - Just because your ad looks... - No matter how skillful you... - Nobody counts the number of... - Our job is to bring... - Our job is to sell...	- Properly practiced creativity can... - Properly practiced creativity MUST... - The most powerful element in... - There is no such thing... - Today's smartest advertising style... - We don't ask research to... - Word of mouth is the... - You can say the right...
Quote Keywords: Away, Cleverness, Clients, Instead, Job, Kill, Makes, Merchandise, Message, Our, Ourselves, Out, Pluck, Product, Sell, Shine, Simplify, Tear, Unrelated, Us, Weeds	Dictionary Links: Away, Cleverness, Instead, Job, Kill, Merchandise, Message, Our, Ourselves, Out, Pluck, Product, Sell, Shine, Simplify, Tear, Us


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