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William Bernbach Quotes

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

William Bernbach

Biography

Author Profession: Businessman
Nationality: American Quotes
Born: August 13, 1911
Died: October 2, 1982

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