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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

William Bernbach

Biography

Author Profession: Businessman
Nationality: American
Born: August 13, 1911
Died: October 2, 1982

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