Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

William Bernbach

Biography

Author Profession: Businessman
Nationality: American
Born: August 13, 1911
Died: October 2, 1982

Links

Find on Amazon: William Bernbach
Cite this Page: Citation