And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.
Trip Hawkins

The only problem we've had is the amount of time it's taking people to develop titles.
Trip Hawkins

I can't tell you how important it was for us to be successful in japan.
Trip Hawkins

We want to make as big a market as we can with our current product.
Trip Hawkins

Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
Trip Hawkins

What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.
Trip Hawkins

From day one our next generation system will run all our exsisting software - so that gives us a head start.
Trip Hawkins