Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

Simon Mainwaring


Author Profession: Businessman
Born: 1967


Find on Amazon: Simon Mainwaring
Cite this Page: Citation