Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

Simon Mainwaring

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Author Profession: Businessman
Born: 1967

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