Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

If you send out one coupon with a deadline of a week and another that must be used within the next month, you end up having more redemptions with the one week deadline. It's really amazing. With the month deadline you have four times as much time, but people tend to say they'll use it in a few weeks' time and then they don't do it.

Sendhil Mullainathan

Biography

Author Profession: Economist
Nationality: American Quotes
Born: 1972

Links

Find on Amazon: Sendhil Mullainathan
Cite this Page: Citation
Copyright © 2001 - 2016 BrainyQuote