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Busy people all make the same mistake: they assume they are short on time, which of course, they are. But time is not their only scarce resource. They are also short on bandwidth. By bandwidth I mean basic cognitive resources - psychologists call them working memory and executive control - that we use in nearly every activity.

Sendhil Mullainathan

Biography

Author Profession: Economist
Nationality: American
Born: 1972

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