The salability of an item can often be improved while the value itself remains unchanged.
Roy H. Williams

Writing good ads is easy when you have something to say.
Roy H. Williams

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams

Lives, like money, are spent. What are you buying with yours?
Roy H. Williams

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
Roy H. Williams

Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams

A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams