Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?

Roone Arledge

         
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