I don't think people realize the extent to which TV networks are hurt when they carry public broadcasting. I think the estimate is that they lose a half-million dollars for a half day's programming.
Roone Arledge

If you don't have the rights, you can't do the show.
Roone Arledge

Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't then you're a fool and you should be in a different business.
Roone Arledge

But if you cover the World Series on the news or do a feature on an Ali boxing match then all of a sudden ears go up all over the place and people say what the hell are you doing. The reason for that is that we're doing something that people are really interested in.
Roone Arledge

One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?
Roone Arledge

In fact, I had a series of offers which would have brought me a lot of money to make films and package TV programs. There were people who said to me, we'll put a million dollars in your bank account tomorrow, which is a hard thing to turn down.
Roone Arledge

One of the towering people in this industry said, why don't you go and make a five-year contract with somebody, make yourself several million dollars and put it away, then go and do whatever you want, work for public TV if you want.
Roone Arledge