In a true zero-defects approach, there are no unimportant items.
Phil Crosby

Quality has to be caused, not controlled.
Phil Crosby

No one can remember more than three points.
Phil Crosby

You don't have to be noisy to be effective.
Phil Crosby

The great discoveries are usually obvious.
Phil Crosby

Slowness to change usually means fear of the new.
Phil Crosby

Change should be a friend. It should happen by plan, not by accident.
Phil Crosby

Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.
Phil Crosby