Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

We tend to become social core groups, whatever our similar interest and background where we came through. It tends to be a filter through which people see themselves. It can be all different ethnicities. They can see themselves as San Franciscans, or Warriors fans. You want to build a tribe of viral advocates for that team.

Peter Guber

         
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