In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.
Norman Lear

Even when they don't know who Nixon was, these shows will continue to play.
Norman Lear

In this nation, leadership is dollars.
Norman Lear

Life is made up of small pleasures. Happiness is made up of those tiny successes. The big ones come too infrequently. And if you don't collect all these tiny successes, the big ones don't really mean anything.
Norman Lear

But you know, my dad called me the laziest white kid he ever met. When I screamed back at him that he was putting down a race of people to call me lazy, his answer was that's not what he was doing, and that I was also the dumbest white kid he ever met.
Norman Lear

We did an episode on Good Times which came out of a newspaper article about the incidence of hypertension in black males being higher than whites, and increasing. So we did a show in which James, the father on Good Times, had hypertension.
Norman Lear

I guess because the shows were activist in their own way - the marriage of my public activism and my career activism, you know - people understand me very well. They also understand there's a very strong bipartisan part in all of this.
Norman Lear

We got ratings. It isn't that they won't quarrel with you, or say you're always right. But as long as you stay strong and the ratings are good and you're reasonable - I don't think we fought unreasonably. We basically won that right.
Norman Lear