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Don't wallow in brainstorming. Time spent fiddling with a business plan or filling up whiteboards with ideas is time that you could spend actually launching your business and seeing if the idea floats. Launching gives you real, solid feedback, instead of the imaginary 'what if' scenarios dreamed up in a conference room.

Naveen Jain


Author Profession: Businessman
Nationality: Indian
Born: September 6, 1959


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