Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

Morris Hite

Biography

Author Profession: Businessman
Born: 1910

Links

Find on Amazon: Morris Hite
Cite this Page: Citation