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Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z |
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Add the "Quote of the Day" to Your Site or Blog - it's EASY! |
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Quote Topics -
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Author Types -
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Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z |
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Morris Hite Quotes
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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
Morris Hite |
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Type:
Businessman Quotes Year of Birth: 1910 Amazon: Morris Hite on Amazon |
Related Authors:
Bill Gates Bo Bennett David Ogilvy Henry Ford James Cash Penney Jim Rohn Lee Scott Mike May |
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More Morris Hite Quotations:
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- Advertising is salesmanship mass... - Advertising moves people toward... - If an ad campaign is... - If you have a good... |
- Is advertising moral? It is... - It is not the purpose... - It takes good clients to... - No agency is better than... |
- The headline is the most... - The ultimate test of a... - There is no such thing... |
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Quote Keywords:
Ad,
Believable,
Benefit,
Element,
Give,
Headline,
Important,
Memory,
Most,
Must,
Offer,
Promise,
Reader,
Value,
Way
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Dictionary Links:
Believable,
Benefit,
Element,
Give,
Headline,
Important,
Memory,
Most,
Must,
Offer,
Promise,
Reader,
Value,
Way
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