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Michael Schudson Quotes

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson

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Type:
Sociologist Quotes
Category:
American Sociologist Quotes
Nationality:
American
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Michael Schudson on Amazon

Related Authors:
Charles Horton Cooley
Lewis Mumford
Todd Gitlin
Kenneth L. Pike
Thomas E. Mann
James S. Coleman
Talcott Parsons
Kelly Miller

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Quote Keywords: Advertising, Amount, Available, Consumer, Consumers, Depends, Effectiveness, Environment, Impoverished, Information, Kind, More, Product, Successful, Will Dictionary Links: Advertising, Amount, Available, Consumer, Effectiveness, Environment, Impoverished, Information, Kind, More, Product, Successful, Will

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