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If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.

Lynda Resnick

Biography

Author Profession: Businesswoman
Nationality: American
Born: 1944

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