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Leo Bogart Quotes
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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart |
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Author Details: Amazon: Leo Bogart on Amazon |
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Quote Keywords: Advertising, Apply, Cannot, Far, Great, Idea, Indicators, Measurements, More, Myth, Other, Ratings, Realm, Recognition, Scores, Success, Sum, Superficial, Than, Which |
Dictionary Links: Advertising, Apply, Cannot, Far, Great, Idea, More, Myth, Other, Realm, Recognition, Success, Sum, Superficial, Than, Which |
All Leo Bogart Quotations: Advertisements may be evaluated scientifically; they cannot... In my opinion, fun is what... The Great Idea in advertising is... |
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