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Jeffrey Kluger Quotes

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

Jeffrey Kluger

Biography

Author Profession: Writer
Nationality: American Quotes
Born: 1954

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