It's hard to build a brand, competitively, and tell people what you do as well.
Jay Chiat

The team architecture means setting up an organization that helps people produce that great work in teams.
Jay Chiat

Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
Jay Chiat

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
Jay Chiat

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Jay Chiat

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
Jay Chiat

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
Jay Chiat

You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
Jay Chiat