Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.

James Surowiecki


Author Profession: Journalist
Nationality: American
Born: 1967


Find on Amazon: James Surowiecki
Cite this Page: Citation