Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.

James Surowiecki

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