Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

Howard Schultz

         
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