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A good column is one that sells paper. It doesn't matter how beautifully it is written and how much you admire the author... if it doesn't sell any papers, it's not a good column. It's a terrible yardstick to use, but in the newspaper business, that's the whole thing.

Herb Caen


Author Profession: Journalist
Nationality: American
Born: April 3, 1916
Died: February 1, 1997


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