Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

Francois-Henri Pinault

         
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