We need to show that we know and understand and can reflect today's Britain. Today we don't.
Francis Maude

If we want to change what people think of us, then we have got to change.
Francis Maude

But if we can work with people in other parties to get the right answer for the country we'll do that.
Francis Maude

We should be the natural home for young mothers. But we're not. Because too often we sound like people who think the only good mother is a married mother.
Francis Maude

Our share of the vote overall rose by less than 1 per cent - yes, that's right: less than 1 per cent.
Francis Maude

We said in our 21st Century Party paper there are 61 mosaic groups, which the market research people use as different socio-economic categories and half of our members come from just five of those groups and that is very narrow - too narrow.
Francis Maude

It is simply the view, and a view I think shared by most members of the party, that it is very difficult to have a leader that does not command the support of the parliamentary party.
Francis Maude

Our members are very much maligned. Obviously the average age is 60 something, but they all have children and grandchildren, they understand what we need to do, they want to win.
Francis Maude