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Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.

Eric Ries

Biography

Author Profession: Businessman
Nationality: American
Born: September 22, 1979

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