Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.

Eric Ries