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Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

Douglas Rushkoff

Biography

Author Profession: Journalist
Nationality: American Quotes
Born: February 18, 1961

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