David Ogilvy Quotes

What you say in advertising is more important than how you say it.
David Ogilvy

If it doesn't sell, it isn't creative.
David Ogilvy

Advertising is only evil when it advertises evil things.
David Ogilvy

A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy

Never stop testing, and your advertising will never stop improving.
David Ogilvy

What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy

David Ogilvy Quotes
		Don't bunt. Aim out of the ball park. Aim for the company of immortals. David Ogilvy Vote on this Quote: Bad <---> Good
		Author Details: Type: Businessman Quotes Category: American Businessman Quotes Date of Birth: June 23, 1911 Date of Death: July 21, 1999 Nationality: American Amazon: David Ogilvy on Amazon	Related Authors: Stephen Covey Warren Buffett Jim Rohn Bill Gates Henry Ford Peter Drucker W. Clement Stone Jack Welch Ted Turner
		Select David Ogilvy Quotations: What you say in advertising is more important than how you say it. David Ogilvy If it doesn't sell, it isn't creative. David Ogilvy Advertising is only evil when it advertises evil things. David Ogilvy A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy Never stop testing, and your advertising will never stop improving. David Ogilvy What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy
Quote Keywords: Aim, Ball, Bunt, Company, Immortals, Out, Park	Dictionary Links: Aim, Ball, Bunt, Company, Out, Park	All David Ogilvy Quotations: A good advertisement is one which... Advertising is a business of words... Advertising is only evil when it... Advertising people who ignore research are... Advertising reflects the mores of society... Can advertising foist an inferior product... Develop your eccentricities while you are... Does advertising corrupt editors? Yes it... Don't bunt. Aim out of the... Every advertisement should be thought of... First, make yourself a reputation for... Good copy can't be written with... Hire people who are better than... I avoid clients for whom advertising... I did not feel 'evil' when... I do not regard advertising as... I don't know the rules of... I have a theory that the... I notice increasing reluctance on the... If each of us hires people... If it doesn't sell, it isn't creative. If you ever have the good... In the modern world of business... It is flagrantly dishonest for an... It strikes me as bad manners... It takes a big idea to... Leaders grasp nettles. Like a midwife, I make my... Many manufacturers secretly question whether advertising really... Many people - and I think I... Much of the messy advertising you... Never stop testing, and your advertising... Never write an advertisement which you... Ninety-nine percent of advertising doesn't... On the average, five times as... Our business is infested with idiots... Political advertising ought to be stopped... Remove advertising, disable a person or... Some manufacturers illustrate their advertisements with abstract... The advertisers who believe in the... The best ideas come as jokes... The consumer isn't a moron; she... The headline is the 'ticket on... The more informative your advertising, the more... The most important word in the... The pursuit of excellence is less... The relationship between a manufacturer and his... The secret of long life is... There are very few men of... There is no need for advertisements... What really decides consumers to buy... What you say in advertising is... You now have to decide what...

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