Good copy can't be written... at BrainyQuote

David Ogilvy Quotes

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy

Biography

Author Profession: Businessman
Nationality: English
Born: June 23, 1911
Died: July 21, 1999

Links

Amazon: David Ogilvy on Amazon

Select David Ogilvy Quotations

What you say in advertising is more important than how you say it.
David Ogilvy

If it doesn't sell, it isn't creative.
David Ogilvy

Advertising is only evil when it advertises evil things.
David Ogilvy

A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy

Never stop testing, and your advertising will never stop improving.
David Ogilvy

What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy

All David Ogilvy Quotations

Words

Believe, Cheek, Copy, Good, Got, Just, Living, Product, Tongue, Written

Definitions

Believe, Cheek, Copy, Good, Got, Just, Living, Product, Tongue, Written