I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.David Ogilvy
Select David Ogilvy Quotations
What you say in advertising is more important than how you say it.
David Ogilvy
If it doesn't sell, it isn't creative.
David Ogilvy
Advertising is only evil when it advertises evil things.
David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
Never stop testing, and your advertising will never stop improving.
David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
All David Ogilvy Quotations
Words
Buy,
Day,
Every,
Every Day,
Grammar,
Know,
Language,
Persuade,
Rules,
Seems,
Should,
Something,
Their,
Think,
Try,
Trying,
Use,
Vernacular,
Which,
Write
Definitions
Buy,
Day,
Every,
Grammar,
Know,
Language,
Persuade,
Should,
Something,
Their,
Think,
Try,
Trying,
Use,
Vernacular,
Which,
Write
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