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I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

David Ogilvy


Author Profession: Businessman
Nationality: English
Born: June 23, 1911
Died: July 21, 1999


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